![]() ![]() I had no idea that our #talkpay posts would be at the top of the trending conversation not just Friday but throughout the entire weekend. I scheduled a few more posts featuring #talkpay resources for later in the day, then went back to working on some other project, happy that Buffer had been able to contribute a bit to the conversation. I followed the hashtag for a while and saw the steady stream of tweets begin to grow into a flood. I dashed off a tweet about our open salaries (I didn’t even add a photo, ack!), thinking how much fun it was to be able to follow along with such an amazing conversation.Ĭool to see the #talkpay movement! Our salaries at Buffer: Working on updating this process now & will share it, too! - Buffer May 1, 2015 The topic had just begun trending when Adam got wind of it via a customer: So at Buffer’s virtual office, we quickly realized this could be a great moment for us to share our reflections, our process and-of course-all our numbers. ![]() #SET TWITTERRIFIC REGION FOR TRENDING TOPICS FULL#(You can see a full overview of everything we’ve made transparent at Buffer at our transparency dashboard.) How we hopped on a trending topic Our team tries our best to live up to our value of “default to transparency,” making public everything from revenue to our pricing-and this includes all our salaries, in a spreadsheet anyone can access anytime. ![]() This was a movement we could get behind at Buffer. ![]() The hashtag would go on to get nearly 12,000 mentions, according to Fortune and about 1,300 people published their salaries, Buzzfeed determined. So let’s talk about pay.”Īnd Twitter did. In her passionate call to action, Voswinkel wrote: “To truly begin to eradicate pay inequality, we need a radical discussion. The #talkpay movement, started by the programmer Lauren Voswinkel on the diversity-in-tech focused site Model View Culture, urged Twitter users to open up and share their salaries with the world. On May 1, 2015, Twitter began to be inundated with posts like this one: “designer” 2009-40k, underpaid 10-35/hr, underpaid 11-65k, underpaid 12-45/hr, underpaid 13/14-80/hr 15: 100k BELIEVE IN YOURSELF #talkpay I’d love to share all the details with you! The story of #talkpay As a result, we reaped the benefits of lots of extra shares, clicks and conversations. But recently, we were lucky enough to be able to dive headfirst into a topic dear to us that happened to be having a moment on Twitter. It can be a risky gamble to go big on these fleeting opportunities, but the rewards of the right post at the right time can be equally enticing.įocusing on trending topics has never been much of a strategy for us at Buffer. Marketers have long recognized the potential of these highly-trafficked, highly-searched (at least for a short while) terms as a way to get in front of a big and often new audience. From the fun and silly ( #FiveWordsToRuinADate, anyone?) to hard-hitting international news headlines, trending topics on social media have the power to keep us both aware and entertained. ![]()
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